Aurum Nutrition
4.6 · 4.2kWhey Protein Isolate
- Lowest price
- £44.99
- Cost per serving
- £1.36
- Servings
- 33
powder
Kindred Labs4.3 · 7.6k reviews
Whey Protein Everyday
Whey concentrate in a 2kg bag, priced per gram of protein.
PowderVegetarianGluten-freeNut-freeSoy-free
- Lowest current price
- £42.99of £42.99–£45
- Cost per serving
- 65p
- Servings per pack
- 66 × 30g scoop
- Retailers stocking it
- 3
- Spread between retailers
- 4%
- Label disclosure
- Partial disclosure
At a glance
Concentrate rather than isolate, which means slightly less protein per scoop, some lactose and a considerably lower price. For most people who are not lactose sensitive, this is the sensible default.
It may suit you if
- You want the lowest cost per 20g of protein
- You tolerate dairy without issue
- You get through protein quickly
You may prefer something else if
- Lactose bothers you
- You want batch testing for sport
The brand
Kindred Labs
A direct-to-consumer brand that competes on cost per serving and plain labelling. Minimal packaging, larger tub sizes, few flavour options.
- Founded
- 2020
- Based in
- United Kingdom
- Publishes batch testing
- Not published
Sustainability
Recyclable pouch. Limited sourcing information published.What is in it
The label, in full
Key amounts are given, some supporting detail is not published.
- Whey protein isolate
- 24,000mg protein
The most filtered form of whey, so higher protein per scoop and very little lactose. Isolate costs more per kilo than concentrate. Typical serving across the market: 25g – 32g of powder. Published human research: extensive.
Other ingredients
Natural flavouring, Sunflower lecithin.
- Format
- Powder
- Serving size
- 30g scoop
- Servings
- 66
- Flavours
- Chocolate, Strawberry, Unflavoured
- Declared allergens
- Milk
- Subscription
- Available
- Proprietary blend
- No
Read the pack, not this page
Formulations and allergen declarations change without notice. Always read the label on the pack you actually receive, particularly if you have an allergy.Where to buy
3 retailers checked. Prices last updated in this prototype as sample data.
Brand direct
Ships from the brand · subscription usually cheapest here
View at retailer£43.50
£39.15 on subscription
Lowest seen in 90 days: £42.54at that price now
We may earn a commission on purchases made through these links. It does not increase the price you pay, and commission plays no part in how products are matched or ordered. Prices and formulations change frequently — check the current pack before buying.
How the cost works out
- Lowest pack price
- £42.99
- Servings
- 66
- Cost per serving
- 65p
- Cost per 30 days
- £19.54
Cost per serving is the fairest way to compare, because pack sizes vary enormously within the same category. It still does not account for how much active ingredient is in each serving — check that too.
Sponsored
Ashcombe Health · Private medical cover with a digital GP included, from £29 a month for a single adult. Pre-existing conditions assessed individually.
What customers say
Reviews, broken down
Aggregated themes rather than a single star rating, because the useful signal is usually in what people repeatedly complain about.
4.3
7,622 reviews
- 53.8k
- 42.4k
- 3812
- 2344
- 1212
- Taste
- 4.2
- Packaging
- 3.4
- Value for money
- 4.8
- Ease of use
- 4.1
- Verified purchases
- 89%
Aggregated from retailer reviews, independent review platform. Sample data for this prototype — no real customer reviews are shown, and no review here has been checked for medical accuracy.
What people liked
- Cheapest per gram of protein2.6k
- Perfectly good taste1.2k
- Bag lasts two months902
What came up repeatedly
- Bloating for lactose-sensitive people806
- Foams a lot when shaken302
“Worked out at under seventy pence for thirty grams of protein. Nothing came close.”
Marcus E.··Vitality DirectVerified purchase
“Great value but concentrate does not agree with me. Switched to an isolate.”
Hana K.··Nourish & CoVerified purchase
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£42.99
65p per serving